LOOK AFTER YOU
Free, friendly healthcare for under 25s

LOOK AFTER YOU a healthcare communications campaign and visual identity launched in the Fall 2024 for Camden Council, one of London’s largest boroughs.

This campaign was co-produced and tested with Camden Youth—a group of young people who work closely with the council to shape community projects specifically aimed at their peers. Together, we set out to tackle a big issue: reducing health inequalities faced by under-25s in Camden, particularly around access to medical advice, mental health, safety, addiction, and sexual health.

As Art Director my role was to design a visually bold, vibrant identity that would resonate with young people while breaking away from the council’s typical branding. The deliverables ranged from key visuals adaptable to both print & digital, to posters, flyers, stickers, animations, social assets, decks, business cards, and merchandise.

The key artwork would go on to serve as the visual foundation for all future communications under the LOOK AFTER YOU brand—which has now become Camden’s flagship health initiative for young people.